Category Archive for: ‘NEW Marketing, Sales, Service’

Service is the NEW Game of Marketing 2

From Chapter 7 of, The NEW Game of Business™
(2004, NEW Game Publishing):

Chant a NEW mantra:
“Serve – Deliver – Serve Some More”


“In the new game, your service-ability determines your value.
Serving is more than something you do. Serving is a way of being. You don’t need a course IN service to be OF service.”

The old linear model of marketing, sales and service is on life support.

The NEW Game model is:
SERVE -> DELIVER -> SERVE SOME MORE.

You serve from first contact.
You serve first, last, always.

Serving demonstrates leadership.
Serving builds high value relationships.
Serving wins the NEW Game of business.

Serving is a fundamental human motivation.
Serving is the driving force that propels business and commerce.
Serving is the why behind the what and how of work.

If you want to make an impact on people, serve them.
If you want to demonstrate your value, serve them.

You want people to beat a path to your door?

Scratch their ITCH for:

Information – provide the exact piece they need
Transportation – take them where they want to go
Communication – send messages that resonate and drip with value
Help – get what they want, eliminate what they don’t want

I originally wrote “Scratch their ITCH” in 1990.

Today, I would amend it to “Scratch their WITCH”:

If you want to stimulate activity, generate movement and attract qualified buyers:

Start by serving up your WISDOM.

You need new prospects for your product or service:

Serve every customer.

You want new business:

Serve every prospect.

Want to reduce your marketing expense and increase your market presence:

Serve every person in your target market.

You want a new job:

Serve every person who can hire you or recommend you.

When times are tough the tough serve, deliver, and serve some more.

The telephone is still the most cost effective, personal communication medium.

Pick up the phone and…

SERVE SOMEBODY TODAY!

Deliver value to somebody who will value it.
Then, ask that person to send you to someone else to serve.

Marketing can help you reach and sort the buyers from the browsers.

SERVING DEMONSTRATES YOU CAN DELIVER VALUE.
DELIVERING VALUE IS THE GAME.

The NEW NEW Game Mantra

Love -> Serve -> Deliver

Why isn’t service-ability taught at every level of our education system? Serving is the bedrock of work in every form, and the foundation of every commercial transaction. Yet, you’d be hard-pressed to find a course on how to be of service in high school or college. Even in the business community, there is woefully little training in how to BE OF SERVICE.

You don’t need a course IN service to be OF service.
The new game of business is a game of servant leadership.

Real game changers go beyond serve and deliver. They:

LOVE, SERVE and DELIVER.

Love is compassion, an appreciation of the intrinsic value of a human being.

When you treat people as beings, you connect with them at the highest level of human value.

You can serve without love.
It’s more rewarding to you and the person you serve to serve with love.

How often are you served?
How often are you served with love?

“How you do anything is how you do everything.” (Cheri Huber)

Whatever you need or want right now, somebody else has it or can lead you to it.

How can you get it?
Serve, deliver and serve some more.

There is no shortage of people who want and need to be served.

You want to navigate smoothly through the NEW game?
You want to position yourself as the professional of choice?
You want to give yourself the best chance to succeed?

Serve, deliver and serve some more.

Better yet, be a game changer.

LOVE. SERVE. DELIVER.

Start today.

You’re a player.
You CAN change the game.

I’ll meet you on the field.

Mitch – CEO, Chief Encouragement Officer™
LOVE. SERVE. DELIVER.

Posted on: 01-7-2009
Posted in: NEW Business, NEW Marketing, Sales, Service, NEW Skills

Rainmaking … More Cash Flow NOW Comments Off on Rainmaking … More Cash Flow NOW

More Rain in Your Game, More Cash in Your Flow

Download Rainmaking… Cash Flow NOW clinic:

Part 1 – Win the Inner Game of Rainmaking

Part 2 – Win the Outer Game – Cash Flow NOW

In Rainmaking – Cash Flow Now, we discuss how to
win the inner game of Rainmaking, and 6 ways to
cash flow now in the outer game of Rainmaking.

In short, how to actualize your potential!

Part 1 is all about you, and how to be worth more
in the marketplace, whether you make rain or not.

Winning the inner game is essential, whatever work
you do. You want to rise above your job description
to contribute as much as you have to give to the
company your work for, whether you own it or not.

Redundant workers are vulnerable and expendable.
Results workers are valuable and in demand.

Here are TWO ESSENTIAL QUESTIONS to ask yourself
every day you go to work:

“Am I an expense, or am I an investment?”

“Do I consume more than I produce, or do
I produce more than I consume?”

How can you reframe your game from expense to
investment, then from investment to Rainmaker?

Rainmaking is a verb – it’s something you do.
There’s nothing theoretical about rainmaking.

Rainmaking is more than a high value business skill.
Rainmaking is conscious business in action.

Creating abundance in any realm is spiritual work.
Expanding the pie is a pious act.

Winning the outer game is easier when you master
your inner game. Whatever you do for a living you
will get real value from Part 1 of this conversation.

Part 2 is a MUST if you are in business, run a company
or your work has a connection to revenue or profit.

We discuss 6 leverage points that boost cash flow.
Pressing one or more of these “profit buttons” can
make rain and create cash flow now.

You will see why…

YOU DON’T HAVE TO HAVE THE ANSWER.

YOU JUST HAVE TO KNOW WHICH BUTTON TO PUSH.
THEN FIND SOMEONE WHO KNOWS HOW TO PUSH IT.

This is a crucial distinction for Rainmaking.
It’s also true for almost everything in life.

You don’t have to know all the answers.

YOU DO HAVE TO KNOW WHAT YOU WANT DONE.

Then you find someone who can do it.
Or, you can learn how to do it yourself.

Everything you know now, you learned.
You decided to learn it, and you did.

Rainmaking is no different.
Rainmaking is a skill.

You’re not born a rainmaker.
That doesn’t make you defective.

You can add this skill to your toolbox, provided
you are WILLING and COMMITTED.

If you are not WILLING and COMMITTED?
Find someone who is already capable.

Call me. I can help you.
We have a team of Rainmakers who can help you.

** INVITATION TO THE RAINMAKERS CRASH COURSE**

At about 1:09:00 (one hour nine minutes) into Part 2,
I explain our partnership called Rainmakers for Hire?.
http://rainmakersforhire.com

At 1:12:30 into Part 2, I invite you to a private
Mastermind to make rain over the next 60 days,

“Rainmakers Crash Course…
Make Rain and Pour Abundance into Your Life!”

In the Rainmakers Crash Course, you get in
6 hours what I invested 60,000 hours to master.

If you want to enhance your ability to make rain,
create cash flow, and own a business skill that
will pay off for the rest of your life,

LISTEN TO THE SPECIFICS AT 1:09:00 OF PART 2
THEN CALL ME AT 973-736-1304 TO JOIN.

Only 10 spots that include personal mentoring.

If you want to more cash in your pocket and abundance
in your life in the next 60 days, join me in the?

RAINMAKERS CRASH COURSE

It’s important to have Rainmaking skills, whether
you own the company or just work there.

If you are self employed, you must be a Rainmaker
or have a Rainmaker on your team.

NO RAIN, NO GAME!

If you are employed, you are worth more when you
contribute to profit. If you can’t, you’re vulnerable.

Listen to Rainmaking… Cash Flow NOW.

Part 1 is here
Part 2 is here
I promise it will be time well invested.

You’re a player.

You can make rain and pour abundance into
your life.

I’ll meet you on the field.

Mitch, CEO — Chief Encouragement Officer™
“Rainmaking – How to Boost Cash Flow NOW!”

P/S — Go to 1:09:00 into Part 2 to find out
about Rainmakers for Hire and starting at 1:12:30
for specifics about a private mastermind to make
rain over the next 60 days,

RAINMAKERS CRASH COURSE
THEN CALL ME AT 973-736-1304 TO JOIN.

I promise you this investment will pay off
multiplied for the rest of your lifetime.

Podcast: Play in new window
| Download

Posted on: 11-24-2008
Posted in: NEW Business, NEW Marketing, Sales, Service, NEW Money, NEW Skills

30 Lessons Is Mesmerizing, Transformational Comments Off on 30 Lessons Is Mesmerizing, Transformational

“Totally, totally mesmerizing. Absolutely fabulous.
I could have stayed with you for another six hours.
It wasn’t just informational. It was transformational.
You are incredibly sharing. It was one of the best
lectures of any type I have ever heard in my life.
Thank you so much.” — Dr. Rob Gilbert

Listen to “30 Years, 30 Lessons” as soon as you can.
You can listen here to Part 1:

You can listen here to Part 2:

OR… download Part 1 and Part 2 at the PLAYER FOR LIFE™ page

I’m not an advocate of superlative language.

Words like the best, greatest, fantastic, awesome,
life-changing and world’s leading make people
think or say,

“Yea, sure” or “Prove it” or “Just more hype.”

Superlatives can cause a negative impression.

Specific language is more credible and believable.
It’s also more palatable, potent and persuasive.

During the “30 Years, 30 Lessons” teleconference…

I explained exactly how I built millions of dollars
of intellectual and educational assets, how I sold
hundreds of thousands of dollars of them BEFORE I
even created them, and how I used OPM….

Other People’s $ — to develop, package and pay for
EVERY PRODUCT I EVER PRODUCED.

I shared three levels of listening and how deep
“soulful” listening transforms relationships in
minutes.

We demonstrated how the NEW Profit Model doubles
your revenues, halves your marketing expense and
turns customer service into profit.

We discussed how to get paid what you’re worth by
doing work that’s bigger than you are, and how you
can attract the best and brightest people by expanding
the job rather than shrinking the person.

I said why it’s essential to be an “Alchemist” today,
how to enhance your “Alchemic” ability, and why you
want to partner with someone who is an Alchemist.

I told how I grew $25 into $1.2 million in seven years,
lost $3.4 million in the next two years, made another
million in the next five years, and what I learned
you can use to boost your net worth and prevent you
from losing your shirt.

We revealed the proven and predictable NEW Game
strategy that makes YOU the compelling, chosen,
pre-eminent service provider in your marketplace.

You’ll hear how you can get at no charge my
“21 Ways to Double Your Sales” course and
GIVE IT AWAY TO OTHERS to expand your audience
and build your tribe.

I can go on but I’m sure you can see:

Specifics beat superlatives.

The beauty of making the rules is breaking the rules.

When a message is authentic, credible, heartfelt,
truthful and an honest expression that comes from
someone other than you, it can be powerful.

I shared Dr. Rob’s 43-second voice mail message
above despite a superlative word or two because, it
was a heartfelt expression of his experience being
part of the “30 Years, 30 Lessons” conversation.

Rob is a nationally acclaimed speaker, a Ph.D., a
college professor and a guy whose feedback and
wisdom I respect. I know Rob for 15 years, which
enhances the meaning and value of his words.

You’ve probably heard the story of how Liza came to
another seminar of mine three days after her first,
and when I asked her why, she said because….

“I want more of you.”

Do you think I was “on” that day? :)

“I want more of you” is my performance standard.
It should be yours, too.

What kind of business or career will yours be if
the people you serve want NO more of you?

What kind of relationships will you have if people
have had enough of you?

When we got two hours into the call, I asked if we
should stop or keep going.

They said keep going.
They wanted more.

So “30 Years, 30 Lessons” went for four hours.
Rob said he could have listened for six more.

I could have gone six more because sharing
knowledge, wisdom and experience is a privilege.

Like the principle of the “rice bowl” the more you
share what you know with others the more you
empty your rice bowl and create space for new.

If you withhold what you know, you cheat everyone
who can gain from your wisdom and experience.

Sharing is a deep, soulful cleanse.
It feels good.

It’s a blessing to you for giving.
It’s a gift to those who receive.

The “30 Years, 30 Lessons” teleconference was my
gift to me, to empty my rice bowl and make room
for more.

I gift it to you to add richness to your life.

Don’t put it aside because it’s four hours.
Just start listening today. Take it in chunks.

The lessons are about 3-5 minutes, so you can
glean a lot 15 minutes at a time.

I just listened to the first two hours and wrote a
list of 30 valuable lessons. When I’m done with
Part 2 I’ll send you the complete list of lessons.

About 1 hour and 18 minutes into Part 1 we discuss
what you get as a PLAYER FOR LIFE and various ways
you can capitalize with me as your PARTNER FOR LIFE.

Even if you choose not to be a Player or Partner,
listen to the strategy and game plan, and apply a
variation off this theme to your career or business.

THERE IS SO MUCH MORE TO SHARE, SO I DECIDED…

To host a weekly conversation for 30-45 minutes to
discuss how to apply these lessons in real life.

Mark your calendar for FRIDAY at NOON Eastern.

WE START THIS FRIDAY, NOVEMBER 7 at NOON.

PHONE: 712-580-1100
ACCESS: 12288#

Listen to “30 Years, 30 Lessons” as soon as you can.

You can listen here…

Part 1

Part 2

OR… download Part 1 and Part 2 at the PLAYER FOR LIFE™ page

ONE MORE THING…

I’M EXTENDING THIS INVITATION FOR
THE REST OF THIS WEEK:

Become a “Player for Life” this week and we’ll
spend 15 minutes of private phone time together.

I am confident we CAN make you 15% richer in at
least one area of your life, maybe more.

Grab all the gifts, listen to “30 Years, 30 Lessons”
and become a Player for Life at 50% off here.

Thank you for your support.

Even the Chief Encouragement Officer needs encouragement.

I am excited about the next 30 years.
I’d be thrilled to travel the path with you.

You’re a player.
Thank you for elevating my game.

I’ll meet you on the field.

Mitch, CEO — Chief Encouragement Officer™
“30 Years, 30 Lessons”

P/S — As a Player for Life you get a SECOND MEMBERSHIP
to gift to someone under 25 years old.

REMEMBER… become a “Player for Life” this week and we
will get together for 15 minutes of private phone time.

Grab all the gifts, listen to “30 Years, 30 Lessons”
and become a Player for Life at 50% off here.

Posted on: 11-3-2008
Posted in: NEW Business, NEW Marketing, Sales, Service, NEW Money, NEW Skills, NEW Thinking

30 Years, 30 Lessons, 30 Nuggets of Wisdom Comments Off on 30 Years, 30 Lessons, 30 Nuggets of Wisdom

Please join us to celebrate my past 30 years
in business on the first day of the next 30 for
“30 Lessons in 30 Years”

Saturday, November 1 from 11am – 1pm eastern
Phone: 712-580-1100 — Passcode: 12288#

[ Be sure to grab all the FREE “Play Before You Pay”
gift resources from our 30th anniversary collection ]
PLAYER FOR LIFE

I became “psychologically unemployable” 30 years ago today.

Over the past 10,958 days I have started or been a partner
in more than 20 businesses, a few great successes, many
dismal busts, all priceless learning.

My mantra has always been:

THERE IS NO SUCH THING AS FAILURE.
I SUCCEED OR I LEARN!

This mantra has enabled me to rebound from great
personal loss and professional setback. I encourage
you to eliminate “failure” from your vocabulary.

This reframe of failure mantra is posted in homes,
offices and school classrooms around the world.
Display it somewhere you can see it every day.

THERE IS NO SUCH THING AS FAILURE.
I SUCCEED OR I LEARN!

Please join me Saturday November 1 at 11am Eastern
for a conversation about 30 life lessons and nuggets of
wisdom I have learned from 30 years in business.

I will share the good, bad, and ugly, the turning
points, mistakes made, lessons learned, wisdom
gained from 10,958 consecutive days self-employed.

We’ll talk business, values, $ and life.

We’ll go inside a few of the biggest and best deals,
and how I did them. I’ll share the MEGA lesson I
learned from LOSING $3.4 MILLION in two years,
crashing from a net worth of $1.2 million in 1988
to negative $2.2 million 24 months later.

I’ll tell you how I built my intellectual property into
a multi-million dollar asset using 100% OPM — that is,
100% Other People’s $ — and how you can do the same.

I’ll tell you about the horses in my stable, and how you
can ride one or more of them into the winner’$ circle.

I’ll reveal more about all the valuable assets inside
Player for Life, and how we can Partner for Life.

You can grab all the 30th anniversary gifts at
PLAYER FOR LIFE

(four NEW resources added since we last spoke).

I’d be honored if you join me for this commencement
to celebrate what’s past and done, what’s present and
what’s yet to come.

Saturday, November 1, 2008 from 11am – 1pm eastern US
Phone: 712-580-1100 — Access: 12288#

Here’s one of the 30 lessons / nuggets. Ask yourself,

“How can I be 15% richer in every area of my life?”

Not 50%, 100%, or 500%.
Just 15% richer.

If you can be 15% richer every year, you double your
wealth every 5 years.

*** A Special Invitation to Become 15% Richer ***

Geico insurance commercial asks a simple, but powerful
game-changing question that has made them a fortune:

“Can a 15 minute call save you 15% on car insurance?”

I take the liberty of riffing off their genius:

“Can a 15 minute call with Mitch make me 15% richer?”

If your answer is maybe, and you would value a 15 minute
“2nd Opinion” to discuss getting what you want, then…

BECOME A PLAYER FOR LIFE BY SUNDAY, NOVEMBER 2 and

You and I will meet by phone for 15 minutes to see
how you can be at least 15% richer.

If you jump in as a PLAYER FOR LIFE this weekend,
I’ll jump into the deep water with you one on one.

If you already know that having forever access to my
million $ intellectual property library filled with
training, coaching, life and business skills for…

YOU and a 2nd PERSON under 25 is worth $500 (50% off
for being one of the 100 Founding Players) then…

BECOME A FOUNDING 100 “PLAYER FOR LIFE”
BY THIS SUNDAY AT MIDNIGHT, YOU GET…

MY UNDIVIDED PERSONAL ATTENTION
TO TALK ABOUT WHATEVER YOU WANT.

You can sign up for Player for Life here:

I look forward to sharing another 29 lessons and
nuggets with you on Saturday at 11am Eastern.

Phone #: 712-580-1100
Access: 12288#

You’re a player.
Thank you for elevating my game.

I’ll meet you on the field Saturday at 11am.

Mitch, CEO — Chief Encouragement Officer™
“30 Years, 30 Lessons!”

P/S — Grab these FOUR new “Play Before You Pay”
gift resources from PLAYER FOR LIFE:

* 7 Ways to Lift Your Leverage-Ability – Book
* Change the Stimulus, Control Your Response – Video
* Values and Conscious Business – Teleconference
* 10 Kinds of Payoff Everyone Seeks – Audio + pdf

Download them all here

P/P/S — Remember, if you are a Player for Life by
this weekend you and I will speak for 15 minutes
to see how to make you 15% richer.

You can sign up for Player for Life here

Posted on: 10-31-2008
Posted in: NEW Business, NEW Marketing, Sales, Service, NEW Money, NEW Skills, PLAY the NEW Game

How Jay Abraham Hiring Me Changed My Game Comments Off on How Jay Abraham Hiring Me Changed My Game

In 1989, I took Jay Abraham’s protege program.
The price tag was $15,000.
Everyone I knew said, “You’re NUTS!”

Here are the results over the next three years:

In 1990, Jay hired me and paid me a lot to train his proteges.
In 1991, my income jumped by $100,000.
In 1992, I licensed my training for $250,000.

This was a big turning point that established my platform in a way I could not have done. This sequence of events over three years helped launch my career and business.

Jay wrote two letters that explain why he asked me to work with his proteges.

The first was the “Tale of Two Philosophies” letter.

The follow up was the “Oops We Goofed” letter detailing the entire seminar he sponsored.

When I return from Jay’s Super Reunion I will lead a special series of Reunion Debrief conversations. I will share what I gained and how to capitalize on the wisdom.

** TWO INCENTIVES TO JOIN THE DEBRIEF

Incentive #1- $500 (minimum)

Reserve your place before the Reunion starts on Tuesday, April 8, you get our complete course:

“Manage Your Activities, Maximize Your Time!”

Page 15 of this course by itself will add a minimum of 10 and possibly as many as 50 hours of additional paid time to you this year, every year.

If you earn $100,000, or $50 per hour, 10 extra paid hours are worth $500. That’s a 500% return on your investment by itself.

Add 50 hours, just one paid hour per week, you boost your earnings power by $2,500.

Not just this year, every year!

Incentive #2- $1,000 (minimum)

Be one of the first 20 to jump in this game, you get a course that has had a profound impact on more than 100,000 people…

“How to Get MEGA-Referrals, Powerful
Testimonials and Ringing Endorsements.”

MEGA-Referrals sells for $149 and is easily worth $1,000. I know you can generate $10,000 or more of new income over the next few yearswith MEGA whatever you do for a living.

One of our clients made $10 million (you read that right) just using MEGA-Referrals.

Time Management and MEGA-Referrals each are $149 to buy and are worth a lot more.

You get them just for joining the Debrief.

BE PART OF THE DEBRIEF FOR ONLY $99.

My Jay Abraham story proves how one “little hinge” can open up big doors of opportunity for you.

Listen or download the conversation here:

Mitch, CEO – Chief Encouragement Officer™

P/S – If the Debrief, Time Management and MEGA-Referrals don’t make a major difference in your life and work, simply ask for a refund.

You keep the bonuses either way.
You have zero to lose and much to gain.

The water is fine. Jump in.
JOIN THE DEBRIEF LIVE HERE.

Podcast: Play in new window
| Download

Posted on: 04-4-2008
Posted in: NEW Business, NEW Marketing, Sales, Service, NEW Money, NEW Thinking

Small Businesses Play the NEW Game Comments Off on Small Businesses Play the NEW Game

We had two difference making “Gamestorming™” sessions with a psychotherapist and a corporate consultant/rainmaker. If you run a small business you can apply what we gamestormed to pinpoint your market, elevate your standing and attract more “hungry fish.”

Are you capitalizing the value of the Three “R’s”:
Resources, Relationships and Results?

We shared these resources – PLAY It Forward™:

The Rainmakers Manifesto™ (click to go to download page)

RAMM Formula™… Your navigational tool for success.

We also gave away a valuable $10,000 business tool.

Listen to the audio from today’s Play the NEW Game™:

Here’s the mp3 of the audio
(click to download)

SPECIAL OF THE DAY:
The NEW Game of Selling™
Billion Dollar Sales Secrets from the Billion Dollar Consultant

Regularly… 3 Payments of $157

SPECIAL… ONE PAYMENT OF $157
(We’ll eliminate your second and third payment).

Get The NEW Game of Selling for only $157 NOW
(use the 3-pay link – we’ll cancel the 2nd and 3rd payments).

Mitch – CEO (Chief Encouragement Officer™)
Play the NEW Game™

Posted on: 03-18-2008
Posted in: NEW Business, NEW Marketing, Sales, Service, NEW Skills

Play the NEW Game™ Debuts Today 1

“Give Me 30 Minutes, I’ll Give You 30 Years.”
— Mitch Axelrod, host of “Play the NEW Game™”

I’m very excited to announce the debut of…

Play the NEW Game™:
Winning in Business, Money and Life!

Monday through Thursday from 4pm to 4:30pm Eastern

Extended One Hour Debut Monday, March 17

DOWNLOAD TODAY’S CONVERSATION ON MP3 HERE

(Click link to listen or download the mp3)

Special guest is my long time friend Paul Hartunian,
the man who literally sold the Brooklyn Bridge and
millions of dollars of other products and services.

Paul has appeared in the media hundreds of times and
is the author of the gold standard for getting publicity,
“The Million Dollar Publicity Kit.”

Paul is successful in more than business. He is a generous
and quietly philanthropic difference maker. He’s also one
of the most practical and action oriented guys I know.
When it comes to real world value, few people give more
meat (or healthy morsels) per minute than Paul (a vegetarian).

Paul and I will reveal how we changed our games over
the years, and why “adapt-ability” is one of your most
important assets. We’ll talk new thinking, a new game
plan, new plays and what’s working now. I’ll ask him to
share how he created a fabulous life, livelihood and living.

It’s been more than 10 years since Paul and I sat down
one on one. We throw the rule book and the box away.
You don’t want to miss this conversation.

I invite your questions before the conversation.
Email your question to: question@thenewgame.com

Call in about 5 minutes early to secure your spot and
to chat with us before we begin.

= = = = = = = = = = = = = = = = = = = = =
Play the NEW Game™

4pm Eastern
1pm Pacific
9pm UK
7am March 18 AU, NZ

Call: 712-580-1100

Access code: 12288#
= = = = = = = = = = = = = = = = = = = = =

Be a game changer.
Be a difference maker.

I’m excited to Play the NEW Game with you.

I’ll meet you on the field Monday, March 17 at 4pm.

Mitch Axelrod, CEO (Chief Encouragement Officer™)
Host of “Play the NEW Game™”
Changing the Game for 30 Years

P/S — “Play the NEW Game™” debuts
Monday, March 17, 2008 at 4pm Eastern

Call: 712-580-1100
Access code: 12288#

P/P/S — DOWNLOAD TODAY’S CONVERSATION ON MP3 HERE

(Click link to listen or download the mp3)

Please share the value you got by commenting below.

Sponsored by:

The Rainmakers Roundtable™
Read the Rainmaker’s Manifesto™

Aunt Mary’s Dog House
“You can never be wrong doing the right thing for animals.”

Posted on: 03-17-2008
Posted in: NEW Business, NEW Marketing, Sales, Service, PLAY the NEW Game

30 Years in 30 Days Starts TODAY Comments Off on 30 Years in 30 Days Starts TODAY

WE KICK OFF TODAY WITH TWO CONVERSATIONS.
See details below….

HOW TO MAKE RAIN IN YOUR BUSINESS, NOW!

Download this document for the 4pm session

Audio mp3 download available NOW

I’m going to share 30 years of experience over
the next 30 days.

Let’s LEAP forward this year by traveling back.

To start celebrating my 30th business anniversary,
I will share 30 insights over the next 30 days
across a variety of NEW Games.

Beginning today and continuing through February 29,
each day you will get one game-changing play to read,
listen to, or watch that will elevate your game.

On some days like today, tomorrow February 1 and
Saturday February 2, we’ll also have LIVE phone
conversations you can join and we can speak like
humans.

We’ll share skills, models, tools, approaches,
strategies, tactics, inspiration, ways of being,
doing and thinking that have served and profited
me and more than a million people in 30 countries.

On some days like today, you get both LIVE and
“Memorex” (aka, digital for the under 30 crowd).

It’s Not JUST Business…. It’s Personal™!

When I first coined this phrase back in the
20th century, businesses still played by the
old game rules…

“It’s nothing personal, it’s just business.”

NEW Game businesses have put this old game
mantra out to pasture. They know,

It’s Not JUST Business…. It’s Personal™!

Why am I doing “30 years in 30 days?”

First, because business is personal to me.
I’ve always taken my business personally.
I’m sure it’s that way for you, too.

Generosity is one of life’s golden values.
I love to give as much REAL value as possible.
Sharing feels good. It’s also good business.

Second, I want you to discover the depth and
breadth of value we have that can improve the
quality of your life and the quantity of your
results. I am very proud of the positive
difference we have contributed to the people
we serve.

Third, my 30th anniversary collection. I am
assembling a lifetime collection we will be
making available. Your experience will help
us make it as player-friendly it can be.

What better way for you to know with absolute
certainty that this collection is worth having
than to experience it in real time? All the hot
marketing pieces, sales copy and testimonials
we can muster will not be as compelling as
you getting 30 real exposures and experiences.

Fourth, I want you to share these nuggets with
others. I ask that you invite friends to receive
this 30-day experience. This expands our ability
to impact more people.

I invite you to send your friends, family and
colleagues to jump into this game.

They can sign up at our VIP page here and get 6 powerful NEW Game audio interviews.

KICK OFF TODAY — TWO POWERFUL CONVERSATIONS….

*** 4pm eastern
HOW TO MAKE RAIN IN YOUR BUSINESS, NOW!

Download this document for the 4pm session

Audio mp3 download available NOW

*** 8pm eastern
CRAFT YOUR STORY TO MOVE PEOPLE TO ACTION!

Listen to how Rainmaker Joe’s story moves people to action.

Dial: 712-580-1100
Pin: 12288#

Thank you for you support.
I would not be here without you.

I look forward to another 30 years of having
the privilege to do what I love, and traveling
as much of that path with you.

You ARE a player.
You CAN change the game.

I’ll meet you on the field later today.

Mitch, CEO – Chief Encouragement Officer™
“30 Years in 30 Days!”

P/S – CONVERSATIONS TODAY JANUARY 31, 2008

4pm eastern
HOW TO MAKE RAIN IN YOUR BUSINESS, NOW!

Download for 4pm session

Audio mp3 download available NOW

*** 8pm eastern
CRAFT YOUR STORY TO MOVE PEOPLE TO ACTION!

Listen to how Rainmaker Joe’s story moves people to action.

Dial: 712-580-1100
Pin: 12288#

Podcast: Play in new window
| Download

Posted on: 01-31-2008
Posted in: NEW Business, NEW Marketing, Sales, Service, NEW Money, NEW Network Marketing, NEW Skills, NEW Thinking, PLAY the NEW Game

Don’t Be So Humble, You ARE That Good! Comments Off on Don’t Be So Humble, You ARE That Good!

I am always amused by Golda Meir’s admonition,

“Don’t be so humble. You’re not that good.”

Are you too humble?
Is the humility gremlin holding you back?

Do you diminish the value of your work and your worth?
Do you hesitate to tell people how good you are?
Do you delay action for fear of what people might think?
Do you fear disapproval if you speak your truth?
Do you think what you think doesn’t really matter?
Do you hold back to avoid confrontation or conflict?
Do you shy away from asking for what you want?
Do you deny yourself because others need it more?
Do you accept less than you deserve?
Do you walk away hungry from the smorgasbord of life?

You and I have some things in common.

Is something burning inside you that if you don’t let
it out, you just might spontaneously combust?

Don’t you want to shout from the rooftops for people
to hear how much good you can do for them?

Don’t you want everyone who can benefit from you
to be able to find you?

Don’t you want to play the best game you can play,
not just go through the motions every day?

Do you want to touch the souls of other human beings?

After 30 years of humble service guided by
Golda’s golden words, I am changing my tune.

My NEW mantra is….

“Don’t be so humble. You ARE that good!”

You have gifts to unwrap and blessings to offer.
You have talents, skills and ideas to enrich the market.
You have energy to supply to those who are depleted.
You have wisdom to share that can soothe someone’s soul.
You have value beyond measure.

You cheat the world every day you withhold these.

The pain of regret cuts deeper than a pinch of ridicule.

Don’t hold back any longer.
It’s time to throw humility to the wind.

Let’s do it together.

Join any or all of these conversations:

—-> Thursday, January 31 at 4pm eastern US time:
FIVE WAYS TO MAKE MORE RAIN, NOW!

Download our Rainmaker Leverage chart

—-> Thursday, January 31 at 8pm eastern:
CRAFT YOUR STORY THAT MOVES PEOPLE TO ACTION!

Listen to Joe’s story that moves people to action

—-> Friday, February 1 at Noon Eastern:
BILLION DOLLAR SALES SECRETS FROM THE BILLION DOLLAR PLAYBOOK!

Grab the Billion Dollar Playbook agenda.

—-> Super Saturday, February 2 at Noon Eastern:
$100,000 RESIDUAL INCOME BLUEPRINT

Create $100,000 Residual Income for Life in 12 Months

(Note: This call is ONLY for you if you are looking
for a residual income game and team to play with).

FOR ALL CONVERSATIONS….

Dial: 712-580-1100
Pin: 12288#

I’ll share my resources and relationships to help you
get the results you want.

Join me for these HUMILITY FREE conversations.

Don’t be so humble,
YOU ARE THAT GOOD!

Grab your equipment.
Put on your game face.

I’ll meet you on the field.

Mitch – CEO, Chief Encouragement Officer™
“Don’t Be So Humble, You ARE That Good!”

P/S – Feel free to invite your friends.
Join any or all of these conversations all US time.

Dial: 712-580-1100
Pin: 12288#

–> Thursday, January 31 at 4pm eastern:
FIVE WAYS TO MAKE MORE RAIN, NOW!

–> Thursday, January 31 at 8pm eastern:
CRAFT YOUR STORY THAT MOVES PEOPLE TO ACTION!

–> Friday, February 1 at Noon Eastern:
BILLION DOLLAR SALES SECRETS FROM THE BILLION DOLLAR PLAYBOOK!

–> Super Saturday, February 2 at Noon Eastern:
$100,000 RESIDUAL INCOME IN 12 MONTHS!

Dial: 712-580-1100
Pin: 12288#

Podcast: Play in new window
| Download

Posted on: 01-29-2008
Posted in: NEW Business, NEW Marketing, Sales, Service, NEW Money, NEW Network Marketing

Four Most Powerful Words Comments Off on Four Most Powerful Words

The Most Potent Marketing Message You Can Send!

I don’t know how you feel, but I have never been very comfortable with self-promotion.

I find a bit off putting when I hear people boast about how much money they make, drop names of people they know, or pretend they are humble when they really want you to know how successful and important they are.

I am constantly reminded what Golda Meir, the late Prime Minister of Israel said….

“Don’t be so humble. You’re not that good.”

I play for the love of the game.
I play to elevate my game and your game.

Although the things I mention above are not important to me, they do matter to people in the marketplace.

*******************************************************
“If you want to sell Sally Smith what Sally Smith buys,
you have to see Sally Smith through Sally Smith’s eyes.”
*******************************************************

Sally Smith wants to know WHAT you know.

She wants to know WHO you know.

Most important, she wants to know
WHAT CAN YOU DO FOR HER?

And she’s wondering….

WHO ELSE HAVE YOU DONE IT FOR?

The FOUR MOST POWERFUL WORDS you can use to get the attention of people who can buy what you sell are….

“MY CLIENTS TELL ME…!”

What your clients tell you is the essence of your USA, your Unique Service Advantage ™.

Your USP (Unique Selling Proposition) may be important to you, but it’s your USA that matters to your audience. Your USP may not convey what you really do for people.

Your USA Is More Valuable Than Your USP!

Customers decide your USA, and language it in their words.

*********************************************
YOUR CLIENTS’ WORDS ARE YOUR
MOST POTENT MARKETING MESSAGES!
*********************************************

I am guilty of not sharing what our clients tell us.

I am been busy GIVING value, and complacent at CONVEYING the value I bring to the people I serve.

I know I’m not alone.
Maybe you have a little of that going on for you, too.

On Monday, August 13, I’ll share…

THE BILLION-Dollar Question™ to top all billion dollar questions, the ONE QUESTION that will uncover your most potent marketing message.

Here’s how Fran Tarkenton answered this question….

************************************************
“Mitch is the best person I know in the world to talk
about winning the new game of business. His down to
earth approach makes so much common sense. His
marketing, sales and service tips are pure gold.
Do what he teaches and your business will soar.”

************************************************
August 13, 8PM EASTERN

Little Hinges That Open BIG Business Doors

Phone = 1-712-580-1100
Pin = 12288#

Your business game will never be the same.

You’re a player.
You CAN change the game.

Mitch, CEO – Chief Encouragement Officer
“Four Most Powerful Words!”

Posted on: 08-9-2007
Posted in: NEW Business, NEW Marketing, Sales, Service, NEW Skills, PLAY the NEW Game
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